BJP got into poll mode today with:

(i) Rajnath visiting RSS headquarters – To get blessings and guidance from RSS

(ii) NaMo addressing Bihar BJP workers for the first time post JD(U) split – Thundered that people of Bihar will teach JD(U) a lesson.

(iii) Amit Shah (NaMo confidante and elections incharge of UP) visiting Ram Lalla at Ayodhya – Once again re-iterated the demand for construction of Ram Temple.

The BJP has formulated a strategy to garner votes in next elections. While Modi would harp on development and economy to lure urban middle class, Rajnath / RSS would rake up its core issue of “Hindutava”. It is trying to wean back its core voter who left it as they felt that party compromised with its main plank.

The issue of Hindutava is important in Northern States and more so in UP which sends 80 MPs to Parliament. The party was 4th in UP (even behind Congress in 2009 general elections). With a four cornered contest in UP (SP, BSP, Congress, BJP) NaMo’s development plank alone will not work which has a history of caste based politics.

However, this time the “Ram Mandir” slogan is not expected to reach the same pitch as in early 1990s as the party is also parallely also trying to gain minority votes (party has set up a committee for the same).

The party hopes that development plank, Hindutava, anti incumbency and increased acceptance among minorities will get it home this time around. 

Is “Hindtava / Ram Temple” no longer an issue? Your thoughts please..