Interesting analysis of different campaign styles of Modi, Kejri & Rahul!

Politicalbaaba

Parameters

Modi

Rahul

Kejriwal

Dress

Colourful Kurta & Pyjama with local costume / headgear

 

White Kurta & Pyjama / Blue Jeans

Shirt & Trouser (shirt mostly un-tucked)

Punch lines

Taking dig at Congress –

Shehzada, Congress mukt Bharat, Maa-bete ki sarkar

 

Taking claim for –

Woman empowerment, RTI, Lokpal, NREGA, FSB

Main aam aadmi hoon

Congress-BJP sab chor hain

Yeh desh Ambani chalata hai

Campaign Style

Big Rallies / 3 D Rallies

 

Rallies / Road Shows

Rallies / Road shows / Door-to-door Campaign

Interaction with audience

High

Medium

High

Passion in Speech

High

 

Medium

High

Selling Points

Good development in Gujarat

 

Legacy

Pro Poor Schemes

 

Clean Image

Language

Hindi

Hindi

Hindi

Target Audience

Youth / First time Voters / Nationalist Hindus

Poor & Downtrodden / Minorities

Voters fed up of political class / Youth First Time Voters

Related Article

http://www.hindustantimes.com/comment/indiapoliticswatch/how-the-top-guns-modi-rahul-and-kejriwal-campaign/article1-1218076.aspx

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